Cookie Policy

Cookie Policy

Which sites does this policy relate to?

This policy applies to all Trent Limited owned and operated sites. This cookie notice has been prepared with the intention of providing our website visitors with information about the technologies used on our website, and how our visitors can make informed choices about how to manage cookies.

What is a cookie?

Whenever you visit our website, we place cookies onto your device for different reasons. A cookie is a small text-based file that is downloaded and stored on your computer, mobile or similar device and contains information about your navigation on the website. They can, for example, be used to keep track of which pages you visit on the website, to save the information you entered, or your preferences remembered, such as language settings.

Why do we use them?

We use cookies to give you the full functionality of the website, to customize your user experience, perform analytics and improve our services. Cookies are also used to deliver personalized advertising on our websites, apps, and newsletters across the internet and via social media platforms; to get insights regarding, for example how many people click on a Social Media advertisement from us to visit a page on our website. The information is used to measure and optimize advertising in social media.

Who is responsible for placing cookies on our website?

All cookies have a publisher which tells you who the cookie belongs to. Some cookies are placed on the websites by us, such cookies are called “first party cookies”, others are placed on the website by another organization, with our permission. Such cookies are called “third party cookies”.

For how long are cookies stored?

Cookies can be stored for varying lengths of time on your browser or device. Temporary cookies, so-called session cookies, are stored in your device until you close your browser. Permanent cookies have an expiration date and when this date has passed, the cookie is deleted when you return to the website that created it.

Consent for use of cookies

When you first enter our sites, you will be shown a pop-up cookie notification banner. The banner informs the user that our site uses cookies and provides options on whether to accept all cookies, to reject all (except ‘strictly necessary’ ones) or to accept only certain types. When you click “Accept all Cookies”, you are consenting to non-essential cookies unless you have disabled them using your browser settings. An explanation of the different types of cookies is set out in the section below.

Types of cookies

The types of cookies used on this website fall into one of five categories - Strictly Necessary, Performance, Targeting, Functional & Social Media cookies. You can find out more information in our cookie policy. Because we respect your right to privacy, you can choose not to allow some types of cookies. Find out more about each category below and change our default settings as you choose. Keep in mind that blocking some types of cookies may impact our ability to deliver and improve our services.

1. Strictly necessary

Data collected in this category is essential to provide our services to you. The data is necessary for the website to operate and to maintain your security and privacy while using the website. Data is not used for marketing purposes, or for the purposes covered by the other three categories below. These strictly necessary cookies are always on, as without this data, the services you've asked for can't be provided.

2. Performance

Data collected in this category is used to inform us how the website is used, improve how our website works and to help us to identify issues you may have when using our services. This data is not used to target you with online advertising.

3. Targeting

Data collected in this category is used to help make our messages more relevant to you. The data is shared with Trent’s systems or with third parties, such as advertisers and platforms we may use to deliver personalized advertisements and messages. If you don't wish to consent to this category, it's important to note that you may still receive generic advertising or service messages, but they will be less relevant to you.

4. Functional

Data collected in this category enables the website to remember choices you make. This means a more personalized experience for features of the website that can be customized. It may also be used to provide the services you've asked for.

5. Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

Cookie Category List

Sr. No.	Cookie Category	Cookie Name	Description
1	Strictly Necessary Cookies	_tracking_consent	This cookie _tracking_consent is used to store a user's preferences if a merchant has set up privacy rules in the visitor's region.
2		_orig_referrer	This cookie is generally provided by Shopify and is used in connection with a shopping part.
3		secure_customer_sig	This cookie is generally provided by Shopify and is used in connection with a customer login.
4		keep_alive	This cookie name 'keep_alive' is used to determine if a request is the first one of a session, save the user's current geographical location based on the user's IP address, and is used in connection with buyer localization.
5	Performance Cookies	_shopify_y	This cookie is associated with Shopify's analytics suite.
6		_gid	This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. For more information about Google's processing of your personal data, please consult Google's <a href="https://business.safety.google/privacy/" rel="nofollow">Privacy & Terms</a> site._gid
7		_ga	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. For more information about Google's processing of your personal data, please consult Google's <a href="https://business.safety.google/privacy/" rel="nofollow">Privacy & Terms</a> site.This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier.
8		_shopify_sa_t	This cookie is associated with Shopify's analytics suite concerning marketing and referrals.
9		_shopify_sa_p	This cookie is associated with Shopify's analytics suite concerning marketing and referrals.
10		_gat	This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier.
11		_landing_page	This cookie is used to track, report, and analyze on landing pages.
12		_ga_xxxxxxxxxx	NAUsed by Google Analytics to identify and track an individual session with your device.
13		_shopify_s	This cookie is associated with Shopify's analytics suite.
14	Functional Cookies	localization	These cookies are set on pages with the Flickr widget.

What if you don’t want non-essential cookies to be used?

You can continue to use our sites and complete transactions without consenting to cookies, but if you do this some site functionality may be impaired.